Undergraduate Catalog 2023-2024

MKTG 3180 Intl Marketing Environment

Prerequisite: Junior standing. This junior level course introduces students to the forces (internal and external) of marketing in a global environment. The course introduces students to differences in marketing environments around the world and diverse cultures at multiple levels. The course introduces marketing strategy alternatives for marketing within multiple markets.

Credits

3

Distribution

MKTG

Notes

MKTG