Undergraduate Catalog 2023-2024

MKTG 4176 Services Marketing

Prerequisites: "C" or better in MKTG 3161 and junior standing. A study of the role of services in the economy. The course focuses on the unique characteristics of services and explores the special considerations needed in developing a marketing mix for services as well as the role of technology in service delivery.

Credits

3

Distribution

MKTG

Notes

MKTG