Undergraduate Catalog 2023-2024

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Marketing B.B.A.

Information about the Department of Management, Marketing, and Logistics can be found on the department page.

Degree Requirements

 

Core Areas A-E

Satisfactorily complete core Areas A-E, as listed in the Core Curriculum section of this catalog.

Marketing majors may take ECON 2106 in Area E and complete the remaining hours required in Area F with 1000-4000 level electives. 
MATH 1401 is a prerequisite for MGMT 3101 and should be taken for Area D Math.

Total Credit Hours:42

 

Area F

Satisfactorily complete all of the following courses with a grade of C or better:

ACCT 2101Accounting Principles I

3
ACCT 2102Accounting Principles II

3
BCOM 2285Business Comm and Reports

3
CBIS 2220Principles of Info Systems

3
ECON 2105Principles of Macroeconomics

3
ECON 2106Principles of Microeconomics

3
Total Credit Hours:18

 

Major Requirements

Business Common Knowledge Courses

Satisfactorily complete all of the following courses with a grade of C or better:

BUAD 2172Business Ethics

3
FINC 3131Business Finance I

3
LENB 3135Legal Environment of Business

3
MGMT 3101Applied Business Statistics

3
MGMT 3141Principles of Management

3
MGMT 3165Oper Quality & Supply Chn Mgmt

3
MGMT 4195Strategic Management

3
MKTG 3161Principles of Marketing

3
Total Credit Hours:24

International Requirement

Satisfactorily complete one of the following courses with a grade of C or better. MKTG 4175 is preferred for Marketing majors.

ACCT 3103Intermediate Accounting III

3
BCOM 4283Global and Intercul Bus Comm

3
BUAD 3500Issues in Intl Business

3
CBIS 4215Electronic Commerce

3
ECON 3220International Trade

3
FINC 3240International Finance

3
LOGS 3181International Logistics

3
MGMT 4145International Management

3
MKTG 3180Intl Marketing Environment

3
MKTG 4175Intl Marketing Strategies

3
Total Credit Hours:3

Marketing Requirements

Satisfactorily complete all of the following courses with a grade of C or better:

MKTG 3162Consumer Behavior

3
MKTG 4161Mktg Rsch and Decisions System

3
MKTG 4166Marketing Advertising and Comm

3
MKTG 4198Capstone: Strategic Marketing

3
3000-4000 level Business Electives, may include MKTG courses

6
Total Credit Hours:18

Marketing Electives

Satisfactorily complete two of the following courses, both with a grade of C or better:

MKTG 3167Retailing

3
MKTG 3168Sports Marketing

3
MKTG 3170Professional Selling

3
MKTG 3180Intl Marketing Environment

3
MKTG 4163Entrepreneurial Launch

3
MKTG 4164Sales Management

3
MKTG 4175Intl Marketing Strategies

3
MKTG 4176Services Marketing

3
MKTG 4505Special Topics

3
MKTG 4605Internship/Coop Education

1-9
MKTG 4805Independent Study

1-3
MKTG 4980Study Abroad

0 - 15
MKTG 4999Undergrad Research-Marketing

3
Total Credit Hours:6

 

Optional Concentrations

Human Resources Management Concentration

Satisfactorily complete MGMT 4105 and six additional hours from the following courses:

MGMT 4115Collective Barg/Labor Relation

3
MGMT 4125Compensation and Benefits

3
MGMT 4605Internship &/or Coop Education

1-3
Total Credit Hours:9

Logistics and Transportation Concentration

Satisfactorily complete LOGS 3180 and two of the following courses:

LOGS 3181International Logistics

3
LOGS 3182Logistics Analytics

3
LOGS 4605Logistics Internship

3
Total Credit Hours:9

Sales Concentration

Satisfactorily complete MKTG 3170, MKTG 4164, and three (3) additional hours from the following courses:

MKTG 3167Retailing

3
MKTG 3170Professional Selling

3
MKTG 4164Sales Management

3
MKTG 4505Special Topics

3
MKTG 4605Internship/Coop Education

1-9
LOGS 3180Bus Log & Supply Chain Mgt

3
Total Credit Hours:9

 

Electives

 
Total Credit Hours:9

 

Additional Degree Requirements

Satisfactorily complete all graduation requirements listed in the academic policies section of this catalog.

Earn a grade of C or higher in all courses in the Marketing Major Requirement listing, all Area F courses, and all Common Business Knowledge courses.  Common Business Knowledge courses are ACCT 2101, ACCT 2102, BCOM 2285, BUAD 2172, CBIS 2220, ECON 2105, ECON 2106, FINC 3131, LENB 3135, MGMT 3101, MGMT 3141, MGMT 3165, MGMT 4195, and MKTG 3161, and the course taken to fulfill the international business requirement.

The senior exit requirement for Marketing majors is completed through the Major Field Test taken in MGMT 4195.  Students are also required to complete a College of Business & Technology exit survey

Total Credit Hours: 120