3000

Prerequisite: ECON 2100 or ECON 2106. An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities in a global environment.

Prerequisite: MKTG 3161 with a C or better. A study of the consumer decision making process and the factors which influence it. Psychological, sociological, economic and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.

Prerequisite: MKTG 3161 with a C or better. A study of the retail strategy as it helps form the philosophy, objectives, activities, and control mechanisms for a retailer.

Prerequisite: C or better in MKTG 3161. An introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. A study of the foundation of sports marketing theory.

Prerequisite: Grade of C or better in MKTG 3161. A study of the methods of selling. Topics covered include analysis of prospects, behavioral aspects of the persuasion process (including approach and presentation skills), methods of handling objections, techniques for closing sales and the salesperson's social, legal, and ethical responsibilities. Marketing Majors and Minors only may register.

Prerequisite: MKTG 3161. Fashion is part of our everyday lives. From our choices in clothing and hairstyles to vehicles and cuisine, fashion is not only an omnipresent force in society and culture, but it is a big business with significant economic impact. The purpose of this course is to provide students with a broad overview of the fashion merchandising and marketing field. Students will acquire transferable knowledge and skills in the areas of the history of fashion, the evolution and movement of fashion, fashion forecasting, the business of fashion, and marketing mix.

This course provides a basic introduction to foundational concepts in Marketing and combines that with an understanding of the complexity of the LGBTQ+ subpopulation, with a primary focus on the U.S. market. That knowledge is then utilized to create and present an integrated marketing communications strategy for a pitch focused on an LGBTQ target.

Prerequisite: MKTG 3161 with a C or better. Social media is changing the way marketers communicate with consumers. Organizations of all types and sizes have recognized the value of social media marketing and its power to reach customers to meet objectives that range from building brands to developing customer loyalty. This course will challenge students to look at social media in a new and more expansive way by requiring them to explore all facets of social media marketing. This course will introduce students to commonly used social media tools in a marketing context. Students will examine the ways in which interactive technologies are changing the processes for customer engagement. Each tool will be critically analyzed as a means for delivering and receiving marketing messages. Students will learn how to enhance each tool as a marketing device as well as understand the risks associated with using each tool.

Prerequisite: Junior standing. This junior level course introduces students to the forces (internal and external) of marketing in a global environment. The course introduces students to differences in marketing environments around the world and diverse cultures at multiple levels. The course introduces marketing strategy alternatives for marketing within multiple markets.