MKTG 3178 Social Media

Prerequisite: MKTG 3161 with a C or better. Social media is changing the way marketers communicate with consumers. Organizations of all types and sizes have recognized the value of social media marketing and its power to reach customers to meet objectives that range from building brands to developing customer loyalty. This course will challenge students to look at social media in a new and more expansive way by requiring them to explore all facets of social media marketing. This course will introduce students to commonly used social media tools in a marketing context. Students will examine the ways in which interactive technologies are changing the processes for customer engagement. Each tool will be critically analyzed as a means for delivering and receiving marketing messages. Students will learn how to enhance each tool as a marketing device as well as understand the risks associated with using each tool.

Credits

3