MKTG 4162 Marketing Analytics

Prerequisite: MKTG 3161 with a C or better. The new age of marketing requires an understanding of data. This class will give you the right tools to stay relevant. It also offers the theoretical understanding of data necessary for you to adapt to the many changes in marketing, while also equipping you with the skills you will need to perform vital daily functions. By the end of the course, you will be able to walk into any company and help make data-driven marketing decisions.

Credits

3