MSCM 3360 Branding in Digital Media

Prerequisite MSCM 3306 with grade of C or better. Emergent communication technology is a complex topic involving various tools, principles and implications. The course explores these aspects through the social, cultural and business influence of emergent communication technology. Additionally, the course serves as a crash course to learn social media tools such as social networking, podcasting, video sharing, blogging and microblogging, social bookmarking, wikis and other collaborative creation.

Credits

3

Distribution

MSCM

Notes

MSCM