Undergraduate Catalog 2023-2024

MSCM 3361 Campaign Principles

Prerequisites: MSCM 3306 and MSCM 3352 with a grade of C or better. Students will learn how to use strategic communication to persuade and inform audiences in various media outlets. Selected topics in communication campaigns; emphasis on application of theory in campaign contexts.

Credits

3

Distribution

MSCM

Notes

MSCM